LE SWEATSHIRT MA KHUSTYNKÀ

Alexander Ocheretny in his childhood was growing in Ukrainian village Stryzhavka. He was inspired and filled with flowers. Alexander’s grandmother instilled in him a love of flowers and Ukrainian culture.

Khustka (Хустка) – it’s Ukrainian head scarf. Grandmother explained: «traditionally women in Ukraine were to cover their head especially in sacred places such as in church, funerals and around places where icons are displayed.

In this new collection, Alexander mixes Ukrainian ethnicity with urban street style to show that Ukrainian hustka is real creativity, which highlights your individuality.